Rock and River Outdoor Pursuits – Digital & Print

Rock and River are Outdoor Pursuits specialists who have been running adventurous outdoor activities since 1996. The main site is at Cliff’s Farm Activity Centre on a 180 acre farm near Ormskirk, the second, smaller site in Rochdale. Rock and River run outdoor activities for schools, colleges, youth and corporate groups and scouts and guides. They take great pride in offering a friendly, flexible service and tailor all their programmes to meet the specific needs of each and every group.

We were asked to design the new B-TEC education booklets for Sport and Public Services in 2012. We were given a lot flexibility with these booklets and wanted the design to prove that education booklets need not be black and white and ‘boring’. The design used 2 of the sports offered by Rock and River (Canoeing and Climbing) and used these 2 sports to represent the different courses. To demonstrate the difference between the separate levels of the course, we used the sport imagery to differentiate the difficulties, so climbing used a climbing wall for Level 2, which was then upgraded to a rock face at Level 3.

“digitalhi was recommended to us through a work colleague and from the moment we met them we knew we had found the right company for us to work with. We explained that we wanted to design a series of educational booklets for the outdoor units we run. They quickly understood our concept and was full of creative ideas and suggestions. We were bowled over with what was produced and amazed at how well they had grasped our ideas and run with them. We have worked with digitalhi on other projects since and we know we will never need to find another designer in the future! Thanks for you all your creative work!”

Visit the Rock and River Outdoor Pursuits website here